What caught my eye was the bold packaging, it stood apart from all the other software in the counter. For one, it uses a splash of color to define the look and feel. All other products seemed dull to me, when placed next to it.
The majority where white backgrounds with a lot of type. By contrast, the images used here are great. It gives a clean, vibrant, sophisticated, advanced and professional look to the software. The series work well together, they are unified through images, type and placement. I really like the design, especially of the second set.
As a series, I think the packaging works well. The layout is simple: One image, with a specific color and form accompanied by text. The hierarchy is clear. My attention is caught by the vivid (almost neon-like) colors and moves on to the headline and travels on to see the general information.
Overall the software is well designed, but I believe there is potential for improvement. There always is. Perhaps making it more corporate looking, have a sleeker aesthetic, im not sure but there is definately a lot of possibilities with this package.
(to be continued)....
In the mean time, here are some other packaging samples by Panda Security:
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