Tuesday, March 23, 2010
Tuesday, March 9, 2010
Looking through Office max, I came across this software packaging for Panda Security.It is a series that protects computers from viruses, spyware, hackers, and several internet threats.
What caught my eye was the bold packaging, it stood apart from all the other software in the counter. For one, it uses a splash of color to define the look and feel. All other products seemed dull to me, when placed next to it.
The majority where white backgrounds with a lot of type. By contrast, the images used here are great. It gives a clean, vibrant, sophisticated, advanced and professional look to the software. The series work well together, they are unified through images, type and placement. I really like the design, especially of the second set.
As a series, I think the packaging works well. The layout is simple: One image, with a specific color and form accompanied by text. The hierarchy is clear. My attention is caught by the vivid (almost neon-like) colors and moves on to the headline and travels on to see the general information.
Overall the software is well designed, but I believe there is potential for improvement. There always is. Perhaps making it more corporate looking, have a sleeker aesthetic, im not sure but there is definately a lot of possibilities with this package.
(to be continued)....
In the mean time, here are some other packaging samples by Panda Security: